Sidekick
APEX
Runs the business
Plans, prioritizes, and keeps operations moving — surfacing the calls that need you.
- Turns goals into weekly plans
- Runs recurring ops on autopilot
- Surfaces decisions for approval
Your AI sidekick · gets things done
Your AI crew. Gets things done.
An always-on team of AI teammates that executes real work across your stack — shipping features, running ops, driving pipeline. You direct it. It delivers.
Part of BrainzLab · in production todayThe AI operates. The humans direct.
The thesis
You don't need more tools. You need it done.
The status quo
More software
- Another dashboard to babysit
- Ten tabs, none of them finished
- You're still the one doing the work
vs
With Sidekick
Hand it off — it ships
- Give a brief, get an outcome
- Work executed across your stack
- You review and direct — never babysit
Meet the crew
Always-on teammates, not features.
Each teammate runs a function end to end. They plan, execute, and surface decisions for you to approve — then keep going.
FORGE
Builds the software
Ships features, fixes bugs, and deploys — turning specs into working software.
- Builds features from a brief
- Fixes bugs and opens PRs
- Deploys on your approval
CLOSER
Drives revenue
Finds, qualifies, and books the right conversations — so humans close.
- Sources and qualifies leads
- Personalizes every outreach
- Books meetings — you close
More teammates as you grow
How it works
Brief in. Outcome out. You stay in control.
1 Give a brief
Hand off a goal
Describe the outcome you want in plain language. No tickets, no setup rituals — a sentence is enough to start.
2 The crew executes
It plans and runs
The teammates break the work down and execute across your existing tools, coordinating with each other as they go.
3 You review
It reports back
You get a clear summary of what was done and what needs a decision. You approve, redirect, or ship.
Human-in-the-loop by design. Nothing meaningful happens without your approval.
Powered by Synapse
One brand gets it done. One engine powers it.
Synapse is the orchestration layer underneath Sidekick. It coordinates the crew, routes each task to the right capability, and keeps work moving across your stack.
We're an AI-native studio, not a model lab — and not a competitor to the big providers. Synapse sits on top of the best models and puts them to work.
Sidekick is the service. Synapse is the engine.
FAQ
Straight answers.
Honest about what the crew does — and what stays with you.
Is this autonomous?+
No. The crew executes, but humans direct and approve. Every meaningful action runs through a checkpoint you control.
Does it replace my team?+
No. Sidekick works alongside your people, taking the execution load off so your team can focus on judgment, relationships, and direction.
What can it actually do today?+
Real operating work: planning and running ops, building and deploying software, and sourcing and booking revenue conversations — in production across our own portfolio.
Which models does it use?+
Synapse routes each task to the right capability across leading models. We're model-agnostic — the engine picks what fits the job, you don't have to.
How do I start?+
Request access below and book a short intro. We'll scope a first brief together and put a sidekick to work alongside you.
Request access
Put your sidekicks to work.
Tell us where to start — we'll reach out to scope your first brief.